Free tools

Quick Commerce ad calculators

Instant math for every metric you bid on. Every calculator below comes with real Blinkit, Zepto, and Instamart benchmarks — so you know if your number is good, OK, or bleeding money.

Performance

ROAS

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Enter revenue and ad spend to compute ROAS (Return on Ad Spend). Compare against Quick Commerce category benchmarks.

ROAS = Revenue from ads ÷ Ad spend

ACOS

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Enter ad spend and revenue to compute ACOS — your ad spend as a percentage of revenue.

ACOS = (Ad spend ÷ Revenue from ads) × 100

CTR

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Enter clicks and impressions to compute CTR. Benchmark against Blinkit, Zepto, and Instamart averages.

CTR = (Clicks ÷ Impressions) × 100

Cost

CPA

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Enter ad spend and orders to compute CPA. Compare against your gross margin to know if you're profitable.

CPA = Ad spend ÷ Orders acquired

CPC

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Enter ad spend and clicks to compute CPC. Benchmark against Quick Commerce category CPCs.

CPC = Ad spend ÷ Clicks

Quick Commerce Ad Waste

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See how much of your Quick Commerce ad budget is wasted each month — and what recovering it would buy.

Monthly waste = Ad spend × Waste rate %

Strategy

Break-even CPC

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Compute the highest CPC you can pay without losing money on each sale. Enter AOV, gross margin, and conversion rate.

Break-even CPC = AOV × Gross margin % × Conversion rate %

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