Guides
Q-commerce ad guides. Step by step.
Practical guides for optimizing ads on Blinkit, Instamart, and Zepto. Written for Indian D2C brands.
Quick Commerce Advertising in India: The Complete Guide (2026)
The definitive guide to advertising on Blinkit, Zepto, and Instamart — platform comparison, CPC benchmarks, budget strategy, and waste prevention for Indian brands in 2026.
How to Advertise on Zepto: The Complete 2026 Guide
Zepto's ad platform, CPC ranges, campaign structure, dayparting strategy, and step-by-step launch playbook for brands advertising on Zepto in 2026.
How to Pick Winning Keywords on Blinkit in 2026
Match type selection, negative keyword hygiene, and bid-to-conversion monitoring — a complete Blinkit keyword playbook.
7 Ways Brands Burn Money on Quick Commerce (Instamart, Zepto, Blinkit) Ads
The average D2C brand wastes 25-40% of its Quick Commerce ad spend. Here are the seven most common culprits and how to fix them.
How to Structure Instamart Campaigns for Maximum ROAS
A 3-tier campaign structure that separates brand defense, category capture, and discovery for optimal Instamart performance.
How to Split Your Ad Budget Across Blinkit, Zepto, and Instamart
Don't split your budget equally. Learn how to allocate by platform-category fit and rebalance monthly for maximum returns.
Your First 30 Days Advertising on Quick Commerce (Instamart, Zepto, Blinkit)
A week-by-week breakdown of how to launch, analyze, expand, and optimize your first Quick Commerce ad campaigns.