Quick Commerce Ad Waste Calculator
See how much of your Quick Commerce ad budget is wasted each month — and what recovering it would buy.
Inputs
Result
Category benchmarks
How it works
The average D2C brand wastes 25-35% of Quick Commerce ad spend on zero-conversion keywords, wrong dayparting, duplicate keyword cannibalization, and over-bidding on branded terms. If you don't know your waste rate, default to 30% — that's the median we see in Ladya audits across 200+ brands.
When to use it
Use this monthly to size the opportunity of an audit. A brand spending ₹3L/month with 30% waste is losing ₹90K/month — ₹10.8L over a year, enough to fund a full product launch or a hire.
Frequently Asked Questions
What's a typical Quick Commerce ad waste rate?▾
25-35% on average. Blinkit runs 20-28%, Instamart 25-32%, Zepto 28-35% (Zepto's newer auction leads to more mismatch). Above 40% is typical for accounts that haven't been audited in 6+ months.
How do I find my actual waste rate?▾
Three steps: (1) export all keyword data for the past 30 days, (2) sum spend on keywords with 50+ clicks and zero conversions (dead keyword waste), (3) sum off-peak spend × 0.7 (dayparting waste). Total waste ÷ total spend = waste rate.
How much waste can I realistically recover?▾
75-85% of it within 60 days. The seven most common leaks (zero-conversion keywords, dayparting, branded over-bidding, duplicate keywords, broad match, ignored search term reports, no CPA caps) can be systematically fixed.
Related calculators
Enter ad spend and revenue to compute ACOS — your ad spend as a percentage of revenue.
Enter revenue and ad spend to compute ROAS (Return on Ad Spend). Compare against Quick Commerce category benchmarks.
Enter ad spend and orders to compute CPA. Compare against your gross margin to know if you're profitable.
Deeper reading
Stop guessing. Start optimizing.
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