CTR Calculator for Quick Commerce Ads
Enter clicks and impressions to compute CTR. Benchmark against Blinkit, Zepto, and Instamart averages.
Inputs
Result
Category benchmarks
How it works
CTR (Click-Through Rate) measures the percentage of shoppers who clicked your ad after seeing it. Low CTR signals a weak thumbnail, poor pricing, or a match-type mismatch. High CTR on exact match keywords is expected; high CTR on broad match often means your creative is capturing off-intent traffic that won't convert.
When to use it
Use CTR as a leading indicator of listing quality, not as a goal in itself. A campaign with 1.5% CTR and 10% OCR beats one with 4% CTR and 2% OCR — always trace CTR to downstream orders.
Frequently Asked Questions
What is a good CTR for Blinkit / Zepto / Instamart ads?▾
Exact match Brand Shelf: 2.8-4.6%. Phrase match: 1.2-2.5%. Broad match: 0.6-1.5%. Cart Injection tops all at 5.5-8%. Homepage Banner is CPM-based and lower: 1.0-1.6%.
How do I improve my CTR?▾
Three levers: better primary image (shows up in shelf + search), competitive pricing visible in the listing tile, and tighter match types (exact beats phrase beats broad almost always).
Is a high CTR always good?▾
No. High CTR + low conversion rate often means you're capturing off-intent traffic. Always pair CTR with OCR (orders ÷ clicks) — the combo determines actual ROAS.
Related calculators
Enter ad spend and clicks to compute CPC. Benchmark against Quick Commerce category CPCs.
Enter revenue and ad spend to compute ROAS (Return on Ad Spend). Compare against Quick Commerce category benchmarks.
Enter ad spend and orders to compute CPA. Compare against your gross margin to know if you're profitable.
Deeper reading
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