Glossary
Q-commerce ad terms. Plain English.
Plain-English definitions of Q-commerce advertising terms. ROAS, CPC, CPM, match types, and more — explained for Indian D2C brands.
ACOS: Advertising Cost of Sale Explained for Quick Commerce (Instamart, Zepto, Blinkit)
ACOS is the percentage of revenue you spend on advertising. Here's how to calculate it, what's a good ACOS by category, and how it relates to ROAS.
CTR (Click-Through Rate) in Quick Commerce (Instamart, Zepto, Blinkit) Advertising
CTR measures how often shoppers click your ad after seeing it. On Quick Commerce, it directly affects your CPC, Quality Score, and ACOS.
AI Agent for Quick Commerce (Instamart, Zepto, Blinkit) Advertising: What It Is and Why It Matters
An AI ad agent acts on your Quick Commerce accounts continuously — adjusting bids, pausing waste, and responding to inventory changes without waiting for human review.
Bid Management for Quick Commerce (Instamart, Zepto, Blinkit): Manual vs Automated
Bid management controls how much you pay per click on Blinkit, Zepto, and Instamart. Here's when to raise bids, when to cut them, and why automated bidding outperforms manual on Quick Commerce.
Audience Targeting on Quick Commerce (Instamart, Zepto, Blinkit): Pincode, Category, and Search
Quick Commerce targeting is built on geography, search intent, and timing — not demographic segments. Here's what options exist on Blinkit, Zepto, and Instamart and how to combine them.
CPA (Cost Per Acquisition) in Quick Commerce (Instamart, Zepto, Blinkit)
CPA tells you exactly how much you're paying in ad spend to generate each order. Here's how to calculate it, what's a good CPA by category, and how it compares to ROAS and CPC.
Impression Share: What It Means on Quick Commerce (Instamart, Zepto, Blinkit)
Impression share is the percentage of eligible auctions where your ad actually appeared. On Quick Commerce, it's a direct measure of your digital shelf visibility.
Dayparting: Schedule Ads for Quick Commerce (Instamart, Zepto, Blinkit) Peak Hours
Dayparting means running ads only during hours when customers actually buy. On Quick Commerce, two windows drive 45–52% of daily orders — and midnight-to-6AM burns budget with near-zero returns.
Quality Score: What It Is and How to Improve It
Quality Score determines how much you pay per click and where your ads appear on Quick Commerce platforms. A low Quality Score means paying 2–3× more than competitors for identical placements.
Budget Pacing: How Quick Commerce (Instamart, Zepto, Blinkit) Distributes Your Daily Budget
Budget pacing determines when your ads run throughout the day. Default even pacing wastes 25% of your budget on near-zero conversion hours. Here's how to fix it.
ROAS Explained for Quick Commerce (Instamart, Zepto, Blinkit)
ROAS is the most cited metric in Quick Commerce advertising — and the most misunderstood. Here's what it really means and how to calculate it correctly.
CPC vs CPM: Which Pricing Model Works on Quick Commerce (Instamart, Zepto, Blinkit)?
Quick Commerce platforms primarily use CPC pricing, but CPM options are emerging. Here's when each model makes sense.
Keyword Match Types: Broad, Phrase, Exact Explained
Exact, phrase, and broad match — what they mean on Quick Commerce platforms and which one is silently draining your budget.
What Is Ad Waste? How to Detect and Eliminate It
Ad waste is the portion of your Quick Commerce budget that generates clicks but not profitable orders. Here's how to find it and fix it.