ACOS Calculator for Quick Commerce Ads
Enter ad spend and revenue to compute ACOS — your ad spend as a percentage of revenue.
Inputs
Result
Category benchmarks
How it works
ACOS (Advertising Cost of Sale) is the inverse of ROAS — it tells you what percentage of revenue is consumed by ad spend. Lower is better. ACOS is category-sensitive: 18% is strong for Health & Nutrition but weak for Dairy & Staples. Use category-relative benchmarks, not absolute targets.
When to use it
Use ACOS when benchmarking against published Amazon-style metrics or when comparing to your target gross margin. If your category gross margin is 30%, any ACOS above 30% is loss-making on that SKU.
Frequently Asked Questions
What is a good ACOS for Quick Commerce?▾
Category benchmarks (2026): Snacks & Beverages 8-12%, Personal Care 10-15%, Home Care 6-10%, Health & Nutrition 12-18%. ACOS above 25% is typically in the waste zone and signals urgent optimization needed.
How do I reduce my ACOS?▾
Three levers: pause zero-conversion keywords (recovers 15-25% of waste), implement dayparting to cut midnight-6am spend, and tighten match types (switch broad to phrase/exact on high-spend keywords). See our ad-waste guide for the full 7-leak playbook.
Should my ACOS be lower than my margin?▾
Yes, by enough to cover commission + fulfillment. If your gross margin is 35% and Quick Commerce all-in take rate is 25%, your ACOS ceiling is ~10% to stay profitable.
How is ACOS different from TACOS?▾
ACOS measures ad spend as % of ad-attributed revenue. TACOS (Total ACOS) measures ad spend as % of total revenue, including organic. TACOS is a better long-term health metric.
Related calculators
Enter revenue and ad spend to compute ROAS (Return on Ad Spend). Compare against Quick Commerce category benchmarks.
Enter ad spend and orders to compute CPA. Compare against your gross margin to know if you're profitable.
See how much of your Quick Commerce ad budget is wasted each month — and what recovering it would buy.
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